The Ecotire Alliance is a USA-registered organization focused on reducing the global accumulation of un-recycled used tires. It aims to associate tire piles with a crypto token, ETTOEN, that measures and evaluates recycling rates worldwide. The token's value fluctuates based on global recycling progress. Ecotrade is a related community focused on decentralized trading and financial solutions, aiming to create a secure ecosystem for users and businesses. The alliance seeks to build long-term value through sustainable development initiatives.