Hola Protocol is a multi-chain DeFi ecosystem offering an exchange, launchpad, NFT marketplace, and digital product marketplace. It focuses on cross-chain functionality and aims to connect real-world companies with the NFT space, distributing revenue to token holders. The protocol facilitates asset-backed loan transactions and allows lenders to create lending pools against NFT collections. It emphasizes security with audited contracts, KYC verification, and a zero tax model for buying and selling.