RugLabz Portal is part of the RugLabz DeFi Ecosystem, featuring the $RLBZ ERC20 utility token on the Ethereum network. The project aims to create a safe and rewarding space for investors of all levels by bringing multiple projects together. While one similar project playfully suggests creating a 'rugpull,' RugLabz focuses on generating revenue through its products and providing utility, rewards, and access to users. The project strives to address the issue of scams in the crypto space.