DADA ''龘龘'' is the official theme and logo for the Chinese 2024 Spring Festival Gala, representing "the soaring of the dragons." Inspired by traditional Chinese culture, particularly the dragon as a symbol of good luck and power, it embodies inheritance and innovation. Similar projects like Red Dragon and LongBaoBao also draw inspiration from this cultural icon, especially with 2024 being the Year of the Dragon. DADA ''龘龘'' aims to be a digital tribute to this rich heritage.